MOTOROLA: THE UNTOLD STORY

  Motorola - SmartphoneMotorola     MOTOROLA used to be the king of the midrange and affordable smartphone market. MOTOROLA was the first to bring decent smartphones to the midrange category when nice smartphones were exclusively accessible in the high-end category. Their G, X, and Z series phones are all excellent in their respective pricing categories...     

  

MOTOROLA is born.

The Galvin Manufacturing Corporation was established in Chicago, Illinois, in 1928. They began by making battery eliminators, which were used in battery-powered radios that could be converted to operate on household electricity. Due to advancements in radio technology, battery eliminators rapidly became outdated. They then started making low-cost automobile radios.


         They had already determined that they needed to alter the name of their firm to something more appropriate for the work they conduct. MOTOROLA was established by combining the terms MOTOR (from motorcar) and OLA (from victrola; see https://en.m.wikipedia.org/wiki/Victrola for further information).


      In the 1930s, Galvin Manufacturing Corporation made a fortune selling vehicle radio receivers under the MOTOROLA brand. During World War II, the business created portable radios that allowed allies to communicate with one another. MOTOROLA became MOTOROLA Inc. after going public in 1939. The year was 1947. In 1947, the firm began producing televisions. The iconic BATWING LOGO first appeared in 1955.


MOTOROLA supplied radio technology for the majority of NASA space missions, including THE VERY FIRST MOON LANDING in 1969.


On a Motorola transceiver, NIEL ARMSTRONG delivered the famous "one little step for a man, one big leap for humanity" speech from the moon.


The first cellphone in the world

Motorola unveiled the world's first portable telephone in 1971.


Motorola's first microprocessor, the 8-bitMC6800, was released in 1973 and is utilised in automotive, computer, and video gaming applications. Motorola sold its television business to Matsushita, the parent company of PANASONIC, in the same year.


Motorola released the next-generation 32-bit CPU in 1980, which was utilised in devices from companies including Apple, Atari, Sun, and HP.


They introduced the world's first commercial cellular phone in 1983.


In Hanover, Germany, Motorola unveiled the world's first working prototype digital cellular system and phones utilizing the GSM standard in 1991.


In 1998, Motorola was the second-best seller of mobile phones, after only Nokia.

      

THE RAZR is a smartphone developed by Motorola.

               The Motorola Razr, which was released in July 2004 and sold over 130 million copies, is considered one of the most significant mobile phones ever. They even released a new version of the Motorola Razr in 2019, 15 years after it was first released.


              Motorola was unable to maintain its success when firms such as Apple and BlackBerry entered the market. The company's mobile phone market share was at 23% in 2006, but by the end of 2007, it had fallen to 12%, placing it third behind Samsung.



               By 2009, it had dropped to 6%, at which point LG had surpassed it, and by 2010 it had been surpassed by Blackberry, Apple, and Sony Ericson. With the launching of the Motorola Droid in late 2009 with Verizon Wireless, Motorola was able to make a return, selling well enough to make the phone division profitable again by the end of 2010.



               By 2009, it had dropped to 6%, at which point LG had surpassed it, and by 2010 it had been surpassed by Blackberry, Apple, and Sony Ericson. With the launching of the Motorola Droid in late 2009 with Verizon Wireless, Motorola was able to make a return, selling well enough to make the phone division profitable again by the end of 2010.    

               

Motorola was split in two.

            Motorola was divided into two independent companies in 2011, one for Motorola Mobility and the other for Motorola Solutions. Motorola Solutions was seen as the formal successor to the original Motorola, although Motorola Mobility is only a subsidiary. 


Motorola Mobility was purchased by Google in May 2012 for $12.5 billion. Finally, Lenovo purchased Motorola Mobility from Google in October 2014.


THE FINAL SCENE......

           Despite the fact that they released several excellent phones following the purchase, they were unable to keep up with the market's entrants. Motorola now holds less than 4% of the worldwide market share. This might indicate that they are nearing the finish, or it might indicate that they are not.


Regardless of what happens, Motorola will go down in history as one of the "successful firms."

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